Branding

Branding is the practice of creating a unique name, symbol, design, or image that identifies and distinguishes a product, service, or company from its competitors. It encompasses all aspects of a company's identity, including its logo, colors, typography, messaging, and even its customer experience.

 

Effective branding helps build brand recognition, loyalty, and trust among customers, which can translate into increased sales and revenue. It is a crucial aspect of marketing and involves a combination of creative and strategic efforts to create a cohesive and memorable brand identity.